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Sony and FIFA Will Film and Broadcast the 2010 FIFA World Cup in 3D

December 4th, 2009 · 2 Comments · Stereo 3D Events


Some more good news for next year as Sony and FIFA announced an agreement for selected media rights of the 2010 FIFA World Cup in 3D. FIFA is to produce the world’s first FIFA World Cup in 3D with up to 25 of the 2010 FIFA World Cup South Africa matches being produced using Sony’s 3D professional cameras, which will provide coverage of the action that is unprecedented in depth, vividness and excitement to people around the world.

“Global sporting events such as the FIFA World Cup are very important drivers of new technology, particularly in the TV market”, explained Tom Morrod, Senior Analyst, TV Technology at Screen Digest. “The news that the FIFA World Cup will be filmed in 3D for the first time will certainly increase the uptake rate of 3D TVs in the home and develop the installed base earlier than would otherwise have been the case. As a result of this news, and an increasingly bullish industry outlook on 3D, Screen Digest has increased its forecast, and now estimates that 13.6m 3D TV sets will be installed in Europe by 2013.”

“3D will undoubtedly transform the way we enjoy content in the Living Room,” said Fujio Nishida, President of Sony Europe. “At Sony, the 3D entertainment experience will not only focus on the 3D TV alone, but from 2010 will also encompass a range of 3D compatible products such as Blu-ray Disc players, VAIO notebook computers and PlayStation 3. During June and July 2010 we will provide our European consumers with the most compelling 3D content to enjoy and experience first-hand, for example at the FIFA International Fan Fests.”

Viewers will be able to enjoy 3D experiences at the following locations:
– During the 2010 FIFA World Cup, FIFA will host the “International FIFA Fan Fest” public viewing events in 7 cities around the world (Berlin, London, Mexico City, Paris, Rio De Janeiro, Rome, and Sydney). At Sony’s commercial displays located within the “Fan Fest,” people will be able to enjoy and experience promotional highlight trailers of the FIFA World Cup in 3D.
– In anticipation of the Official 3D Film, viewers will be able to watch promotional trailers for the film of the World Cup in 3D at retail outlets (including Sony stores) that sell Sony products around the world.
– Sony Pictures Home Entertainment plans to produce and distribute the Official 3D Film on the Blu-ray Disc and other formats.

And I’m already eagerly awaiting for Sony’s 200/240Hz Bravia 3D TVs to start coming out in the market next year with that will be able to provide the best possible experience when playing games or watching movies with stereoscopic 3D shutter glasses… ;)

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2 responses so far ↓

  • 1 Sony India // Jun 10, 2010 at 13:48

    Thanks for posting this info. As an official FIFA partner, Sony Group is engaged in a series of football-related initiatives. Sony will film and broadcast these matches using its 3D broadcast technology to capture and share the excitement at the stadium to football fans around the globe in 3D. For more info, click here–
    Sony India Team

  • 2 too bad // Jun 11, 2010 at 22:12

    Too bad Comcast hasn’t got it working in Indianapolis yet. I am not very happy about it. I am going to be using this method with real d for viewing in 3d. Repeat not work for comcast. Sucks they better fix it I spent some money on this setup.

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