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Electronic Arts Moving Away From Stereo 3D Games Due to Small Profit

July 29th, 2011 · 13 Comments · General 3D News

EA CEO John Riccitiello has announced that Electronic Arts is planing to move away from stereo 3D games and go more towards social and online gaming. The reason he states in front of the company’s stockholders is that there are poor returns from these games as compared to other titles.

“We see really high returns in these markets and very poor returns focusing on 3D, so we are allocating our resources toward new innovations.”

“Frankly we have not seen a big uptake for 3D gaming. We have not seen a big uptake in 3D TVs in the home, at least not yet. We are not here trying to drive a market. We are here to react to what consumers are looking for.”

But don’t forget that in order to attract gamers you not only need to make a hit title game, but also ensure a proper stereoscopic 3D support, so that instead of gamers complaining all the time from very basic issues in stereo 3D mode they will be happy right from the start and spread the work to other fellow stereo 3D gamers about the game. This however is still a problem not only fro EA, but for most other game makers that want to implement stereoscopic 3D support and instead of attracting the stereo 3D gamers they are driving them away. Remember the fiasco that EA has with the hit title “Battlefield: Bad Company 2” it was constantly being fixed in terms of stereo 3D support, but the new patches broke other things that worked properly with the older ones.

A more recent example with a hit game title that should’ve been 3D-ready right from the start, from another developer, is the game “The Witcher 2: Assassins of Kings”. Instead of becoming a hit stereo 3D title it is getting a lot of bad feedback from gamers due to various issues in stereo 3D mode and patches for the game that are supposed to be fixing things are not doing what they should.

With such level of efforts (clearly not enough) from game developers to provide proper stereo 3D support and moving the focus from S3D PC gamers to the still not that much console 3D gamers I’m wondering what were game developers expecting. Probably the same thing that Hollywood wanted to do with 3D movie ticket sales, but you know, you cannot push higher sales of more expensive tickets for the 3D version of the movies and provide the viewers with crappy 2D to 3D conversion or bad quality movies and expect that to last forever. The entertainment industry should learn from their mistakes, but clearly they are not doing that and in the process they are hurting the 3D industry. Somebody has to drive the stereo 3D gaming market with a good example and not necessarily with the idea to make high profit in short time, but clearly this is not EA as apparently this has never been their intention.

Stereo 3D gamers are looking for quality games that work as they should in stereoscopic 3D mode and not for games that have a 3D logo and some kind of crappy stereo 3D support, because some game developer decided to profit a bit extra by advertising a game 3D-ready when it clearly is not. If a game developer does not understand this simple truth and does not follow what the customers actually demand in terms of stereo 3D support, then he has no right to complain from poor returns… it is as simple as that.

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13 responses so far ↓

  • 1 AndysonofBob // Jul 29, 2011 at 15:59

    I frankly loath it when games receive so called 3D Ready status. YAY!!!! For 3D Vision users at least, this is great news.

    For me when developers support 3D it usually means I have to play the game with the convergence settings set to the developer’s tastes or the game wont work. I would much rather developers support 3D gamers by providing plenty of options in their graphics menu. This incidently would support every gamer.

    Bethesda have publicly stated they will not support 3D yet thanks to the rigourous graphic options and moddabilty they provide, their games soon look awesome.

  • 2 artox // Jul 29, 2011 at 18:14

    You can always turn off the nvidia stereoscopic process, then start the game, alt+tab and restart the process. This unlocks the convergence, but screws up optimizations (Mafia 2 shadows for example).
    I won’t even comment Witcher 2, the Nvidia forum users have enough to say, but I will say that I’ve had the best overall s-3d experience to date on the PS3 and I’ve played a lot of games on pc with a lot of drivers. There is almost always something to destroy the immersion, some shadows -here, some wrong depth objects-there, a menu which doubles and the list goes on. This is not the case on the PS3 (Killzone 3 for example) – perfect from start to finish, regardless of the low res and lack of AA. Killzone 3 is simply crafted for s-3d. Too bad that Crysis 2 couldn’t repeat this, but Uncharted 3 will undoubtedly be the ultimate s-3d experience.
    Who cares if EA doesn’t root for s-3d, they are a money-grabbing distributor anyway. That said I’ve seen some of their games deliver awesome s-3d (Mirror’s Edge and the recent Alice come to mind). Regardless , I think that Ubisoft has delivered the most on the s-3d front, they do after all have the only released game with native s-3d for pc. Undoubtedly a published and developer no matter how big or small reacts to the market. In the case of Sony this isn’t true, since they manufacture the hardware as well.

  • 3 MikeArms24 // Jul 29, 2011 at 23:35

    Ok, first of all the developers don’t have to do much at all to make a game work great in 3d vision. So give up “concentrating on 3d”. Crysis 2 apparently concentrated on 3d and it sucks. Just render everything at a proper depth an let nvidia do its thing. Battlefield Bad Company 2 was one of the best 3d vision titles ever made, and I hope, I really really hope, Battlefield 3 will be just as good in 3d. The alpha test doesnt not work in 3d vision and it’s making me really worried.

    Developers like EA should shut up about this concentrating on 3d thing and just make the few tweaks it takes to take a title from 3d OK to 3d ready.

  • 4 MikeArms24 // Jul 30, 2011 at 02:05

    I’m sorry, but the 3DS is not a good representation of what 3d gaming has to offer. There is a huge difference between a large 1080p 120hz screen that fills your whole range of vision and a tiny gimmicky 3.5″ glasses-free screen.

    What makes me sad is that EA has pretty much become a monopoly in the video game market and now they are acting as if facebook games are somehow better than big budget PC and console games.

  • 5 AncientsAcolyte // Jul 31, 2011 at 02:47

    This concerns me because EA is a major player and their decision could therefore influence every other studio. My point is…I don’t want my coveted 3d 27″ Acer HN274H to become obsolete when I could have originally gotten a 2560x1600p monitor.

    I realize that it’s difficult to get consumers to purchase the extra equipment but for the love of God S3d is beautiful and it changes the game! The best description I’ve heard (and it’s what I tell everyone) is that it’s like looking at a bunch of hand-carved miniatures through a plate of glass.

    Solution: better marketing…make a damn commercial!

  • 6 josh // Jul 31, 2011 at 04:36

    From my experience the games at the following link under “nvidia 3d vision ready” are the best looking stereo 3d games out there. whatever the developers of those games are doing seems to work great especially in the examples of Batman AA and Trine. Developers should take notes from the companies behind these games (Capcom, Eidos, 2k, etc…)

    Overall in regards to nvidia 3d vision i think all that is needed to boost sales is for 3d vision to be sold in big electronic stores like Best Buy. Just set up a powerful computer with 3D glasses and a game like Batman AA running and guaranteed more 3d vision kits, pc hardware would be sold.

  • 7 josh // Jul 31, 2011 at 08:06

    sorry left out this link from before http://www.nvidia.com/object/3d-vision-3d-games.html

  • 8 Nathan // Jul 31, 2011 at 08:40

    I don’t think EA was ever a big supporter of S3D, besides maybe with BC2 and Crysis 2. Crysis 2 looked like crap though.

    If they make 3D games, they need to make them with the goal of 3D from the start, like the developers of Metro 2033 did.

  • 9 artox // Aug 1, 2011 at 17:56

    Pleaaase, 3dvision-ready games???
    As if Witcher 2 hasn’t taught us anythng. Until we start seeing games with built-in s-3d (like Avatar) I don’t think we’ll be able to trust one logo or another.

  • 10 AncientsAcolyte // Aug 4, 2011 at 04:11

    They do set up 3d vision ready PC’s in Fry’s but every time I went in there to scope out my future investment little shitheads had rendered the glasses useless…I can imagine that happens a lot in many stores.
    Dude, I thought the intro to Crysis 2 was breathtaking…besides your gun always having a slight double appearance, the whole game was kick ass in 3d. I could have lower standards as to what is kick ass though.

  • 11 hellisloose // Aug 9, 2011 at 13:53

    Crysis2issues arefixed inthe lastespatch andthe gameos awsomein 3d stereo. Ive played over 200 hours of bad company 2 in stereo3d, that gameos awsome too. I really dont care about what EA think, after all, their logo is “fuck up everything”. If any game company is creating titles to play on HDMI 1.4, then 3d gaming is doomed since it will never give us the resolution we need. So basing a decision off tv sales is redicules. EA is about releasing unfinished buggy products and slave driving their staff to meet budget goals. F up everything, EA Games

  • 12 Erik // Aug 10, 2011 at 19:50

    I like how they say they’re abandoning 3D support and “allocating our resources toward new innovations.”

    Sorry, but this isn’t 1999 EA. “Social and Online gaming” is FAR from being a “new and/or innovative.”

    Ya what is both new AND innovative though!??!

  • 13 dg // Aug 10, 2011 at 21:29

    Fuck EA. Have you read theyre EULA for their Origin spyware? They are gonna try and leverage your desire to play BF3 against your right to privacy. Fuck. EA.

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