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The June Issue of Playboy Magazine with a 3D Centerfold

May 13th, 2010 · 10 Comments · Other S3D Tech

It seems that the Playboy magazine’s June edition that is expected to hit the newsstands tomorrow will come bundled with a pair of anaglyph red-cyan 3D glasses (the USA edition). They will only serve to for the reader to view the images of the centerfold Hope Dworaczyk in 3D, the whole magazine will net get the 3D treatment. Playboy is certainly not the first printed press that decided to do something in 3D, by hoping to draw more attention and increase the sales due to the fact that currently everyone is interested in just about everything that has the magic work “3D” on it. The paper anaglyph 3D glasses however still remain the easiest and cheapest method to distribute 3D content on paper, but the problem is that they are not the best way to view 3D content and this might create a negative perception about 3D not being so nice and impressive in some people’s minds.

“What would people most like to see in 3D?” asked Hugh Hefner. “Probably a naked lady.”

It is interesting to note that nowadays 3D may be really popular, but it seems that Hugh Hefner first thought of taking advantage of that technology when he launched his magazine in the 1950s (the previous big craze about 3D was back at that time). However back then making 3D content even in anaglyph format on print was much more expensive and harder than nowadays, with the anaglyph glasses even in large quantities that needed to be bundled with the magazine being the reason not to go 3D in the 50s. But even now producing about 1.5 million anaglyph glasses to bundle with the Playboy’s June issue is not an easy and inexpensive thing to do, so Playboy is getting some help from HBO that is using the moment to promote their new series called True Blood, and that is why the glasses bundled with the magazine has the weird-looking text printed on them.

And so what is your opinion about the idea of Playboy going to have 3D anaglyph photos of naked girls?

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10 responses so far ↓

  • 1 Rhialto // May 13, 2010 at 19:54

    “”but the problem is that they are not the best way to view 3D content and this might create a negative perception about 3D not being so nice and impressive in some people‚Äôs minds.””

    Exactly what I said in my last comment. :-) Many newcomers taking a 1st look at 3D (because it is now everywhere) may think it’s not THAT good while I just received my 3D Vision setup and it is THAT good. :-)

  • 2 CubeGuy // May 14, 2010 at 01:32

    Eh. True Blood isn’t new at all. It is awful, though.

  • 3 craylon // May 14, 2010 at 05:53

    same as with the issue of sun thats supposed to come out in anaglyph mode its a cheap cash in into the 3d hype.
    if they really wanted to show that they are hip and innovative they would’tn dig out something that was done (also by the playboy i would assume) for centuries now but something new.

    maybe they should work towards this direction for their print media:

    besides that: TRUE BLOOD ROCKS !!!

  • 4 Bloody // May 14, 2010 at 09:46

    Don’t forget that these guys want to make some more money out of printing in 3D, without investing too much in it, they don’t care that much if they will be perceived as innovators or whatever. And lenticular 3D is much more expensive than just printing in anaglyph and putting a pair of paper glasses. In the end they get a good media coverage about going in 3D with most of the media not caring what type of 3D it will be…

  • 5 StarKnight // May 14, 2010 at 12:43

    “Carpe Diem” they say…

    3D nowadays means easy money and everybody wants to get involved without investing too much… Hollywood is teaching that with so many 2D to 3D badly converted movies.

    Only real 3D fans and expert look for quality products. Masses simply see the “3D” word and buy.

  • 6 Bloody // May 14, 2010 at 13:21

    But you may also consider that Playboy is doing a test with this, if this issue generates a lot of interest they may as well try to invest into better 3D solutions, including, but not limited to having online 3D content…

  • 7 Costa // May 15, 2010 at 21:43

    I think anaglyph can look good, if done correctly. Much more important than the display method of the image is the quality of the stereoscopic image itself. I like a well-done stereoscopic image in anaglyph better than a bad lenticular image.
    Sure, anaglyph is not suitable for a movie but for that photos I think it can be great.

  • 8 Bloody // May 17, 2010 at 15:43

    The anaglyph 3D photo of Hope Dworaczyk is now also available online here on the official Playboy website: http://www.playboy.com/articles/hope-dworaczyk-playmate-of-the-year-in-3d/index.html

  • 9 Harold Baize // May 18, 2010 at 18:48

    This is nothing new, it has been done many times. In the mid 1990’s a less well known porn mag, “Slick” perhaps was the name, use to publish side-by-side stereoscopic pairs because they’re better than analgyph.

    Also, it was NOT more difficult or expensive to do anaglyph 50-60 years ago as Heff suggests. The only reason they’re doing this is because magazines in general are losing out to the internet. Some publicity for the mag and a temporary boost in sales. I’ll buy it to add to my collection of 3D curiosities, but I don’t expect the anaglyphs to be very good.

  • 10 Tom Graf // Adult4D // May 19, 2010 at 05:03

    Surprisingly good colors for anaglyph! Skin tone is not very greenish.
    But not good 3D! This is not an experts work…
    The lower half of the pic is totally misaligned. Look at the glass in the lower left – eye straining height errors! Left and right view must be horizontally shifted only.
    As Harold suggests it is still difficult and expensive to do good 3D.
    Anyway, a great shot, but concerning 3D we do better :-)

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