Neil Schneider from MTBS interviews Frank Lee, Manager of Public Affairs for LG Electronics during the CES 2012 . In the interview, shot in stereoscopic 3D, Frank Lee talks about their new glasses-free monitors, simultaneous game-play features on their passive 3D HDTVs, new 3D displays, AIO PCs, SMART TV sets and more. The interview is in three separate parts as it covers quite a lot of stuff, above is embedded only the first video, follow the link below for the other two parts…
3D Projection Mapping on a building such as the one of the theater on the video can turn out great if everything is working as it should, making the big crowd happy and impressed by what they are seeing. This time however the specific event, organized by LG Electronics, as a part for their ongoing Cinema 3D TV marketing campaigns has failed quite bad due to technical problems and thus leaving a lot of people unhappy. And even if they’ve managed to make it work properly more than one hour after the failure, most of the people have already left. I was really disappointed how LG Electronics failed with that whole event, especially considering the fact that this was the first large scale 3D projection mapping on a building done in my country. Promoting 3D technology in such a way is not a good thing at all…
There is a bit of interesting information today coming from Digitimes, saying that according to AU Optronics (one of the large LCD panel manufactures) the shipments of Patterned retarder 3D TV LCD panels (passive 3D solutions) will win over the active 3D LCD panels in the second half of this year. The results for the first half are showing 1 million active 3D LCD panels shipped versus about 900K for the passive ones, but AU Optronics (AUO) believes that in the second half of the years the situation will reverse and the passive solutions will prevail. Of course AUO has direct interest for that to happen as they are currently making passive solutions and although the company is apparently ready to produce auto-stereoscopic 3d displays as well, the cost for the production is still considered too high for the mainstream market…
Another big player on the 3D HDTV market going for Patterned retarder or passive 3D HDTV LCD products is LG Electronics with the company currently having a big worldwide marketing campaign promoting on how their passive line of Cinema 3D TVs are better than active solutions. And although they may be right for some things, you should not forget that the passive solutions also have drawbacks that are not present in most active shutter glasses solutions. On the other hand the other two big LCD panel manufacturers Samsung Electronics and Chimei Innolux (CMI) are giving their support for the active 3D LCD panels.
And while the war between passive and active on the 3D HDTV market rages, on the desktop 3D LCD market still the active 3D solutions are the preferred solution by gamers willing to play in either 2D at 120Hz or in stereoscopic 3D mode with Full HD resolution for each eye. And these two things are not available with most mainstream passive solutions which are usually preferred for non-gaming applications. So which technology do you prefer, what for and why…?
