James Cameron has announced in a video that his movie Avatar will soon be made available on Blu-ray 3D available worldwide and not only as a bundle for Panasonic. There is not yet an official released date announced, but it should be no later than the holiday season this year, so the wait is almost over. And considering Avatar is one of the 3D movies that you should simply have on Blu-ray 3D in your collection this release will probably generate a lot of extra revenue for the franchise. Even now you can purchase Avatar on Blu-ray 3D off eBay for example, but at a premium price for a disc that was bundled with a Panasonic TV set.
Earlier this year the agreement for the exclusive distribution of Avatar on Blu-ray 3D with Panasonic has ended, so it was to be expected that the movie will be made available on Blu-ray 3D for worldwide distribution. The exclusive deal with Panasonic probably has helped a lot the company to promote and sell their 3D-capable products, much more than the competition that also had 3D movie bundles – movies with much less consumer interest and hype surrounding them. I personally bought a Panasonic 3D HDTV, but not because of the Avatar bundle and not with Avatar bundled – I just wanted a great 3D-capable TV set and I’ve got what I’ve wanted (VT20E). But I suppose many people considered going for Panasonic, because this way they could also watch Avatar at home in 3D, actually anyone here bought a Panasonic 3D HDTV because of the Avatar bundle?
Update: Apparently the wait is almost over as Avatar Blu-ray 3D Collector’s Edition will debut globally starting October 15th, the debut in North America is set for October 16th and it is already up for pre-order.
Panasonic has made available a special page, dedicated to providing James Cameron’s Preferred Settings for watching Avatar in 3D on a Panasonic 3D HDTV and these settings take advantage of the “Advanced (isfccc)” mode that the television sets have. This initiative is due to the fact that the company is bundling their line of Viera 3D-capable Plasma HDTVs along with a Blu-ray 3D version of the movie Avatar, an exclusive deal that probably will delay further the availability of the movie as a standalone product. And I’m curious if these settings are recommended just for watching Avatar, or they will be good for watching movies in general… I will have to try them and compare to the default THX settings for example when I start testing my new Panasonic VT20E HDTV, although I do not have Avatar on Blu-ray 3D yet ;)
Here are the recommended settings from James Cameron for Avatar 3D (for European TVs)…
Switch “Advanced (isfccc)” to ON.
Set the “Viewing Mode” to “Professional 1”.
Set the “Contrast” to “48”.
Set the “Colour” to “33”.
Set “White Balance” to the following values:
– Move the scale of “R-Gain” 10 times to the right.
– Move the scale of “G-Gain” 8 times to the left.
– Move the scale of “R-Cutoff” 2 times to the right.
– Move the scale of “B-Cutoff” 1 time to the right.
Set “Colour Management” to the following values:
– Move the scale of “R-Hue” 3 times to the right.
– Move the scale of “G-Hue” 4 times to the left.
– Move the scale of “R-Saturation” 3 times to the right.
– Move the scale of “G-Saturation” 11 times to the right.
– Move the scale of “B-Saturation” 8 times to the right.
Set “Gamma” to “2.4”.
Switch “24p Smooth Film” to OFF.
Switch “3D 24p Film Display” to OFF.
The new Alice in Wonderland movie, featuring Johnny Depp, that officially premiered in 2D and 3D on 5th has managed to generate around $116 million in the North American weekend boxoffice for just 3 days. Just as a reminder James Cameron’s Avatar has opened with a $77 million weekend last December, so Alice in Wonderland clearly topped that, but will it manage to reach Avatar’s $2.6 billion gross worldwide… I seriously doubt that. The movie Alice in Wonderland has managed to take another $94 million internationally in its opening weekend, generating about $210 million in total which is a very good start, but it will most likely remain with a good start only and the interest will quickly diminish…
Avatar is still in the top 5 (number five actually) in the North American weekend boxoffice charts for the last weekend and this was its 12th week already, but still managing to make a little over $8 million. As for Alice in Wonderland I suppose that the interest will be big only in the first 3-4 weeks maximum, but then again the interest here might not be coming from the movie being converted to 3D (it was shot in 2D) and also screened in 3D cinemas as most people suspect. Without a doubt one for the reasons for the big interest is Johnny Depp and him making another great role as the Mad Hatter. But I don’t see a lot of people going to watch the movie more than once in 3D or because of Johnny Depp, unlike what happened with Avatar – people going two, three or even more times to watch it. And Avatar has opened the doors for everything 3D (not only movies) as now everyone is talking about 3D becoming available to the masses, so you can say that Alice in Wonderland had the right timing, but that might simply not be enough. The Monday boxoffice results (day 4) kind of show this negative trend as Alice in Wonderland managed to make just about $9 million in North America compared to over $16 million for Avatar in its day 4 (first Monday). The drop from Sunday’s results is over 3 times for Alice in Wonderland compared to less than 50% for the same time frame with Avatar…
Anyway, enough with the speculations, lets see how things work out for Alice in Wonderland and meanwhile if you’ve watched the movie in 3D please share your thoughts in the comments below. Did you find the 3D effects impressive enough and comfortable to watch or got your eyes quickly tired or maybe got a headache? How would you compare Alice in Wonderland in 3D to Avatar in 3D? And just about any other comment you find interesting to share with other people interested in stereo 3D.