IBC (International Broadcasting Convention) is a global yearly trade show for professionals engaged in the creation, management and delivery of broadcasting media and entertainment. The event consists of an exhibition and conference parts that encompass the very latest developments in broadcasting, mobile TV, IPTV, digital signage and R&D making it essential for everyone’s understanding of the industry and its future. And the future seems to be in 3D, so this year’s IBC2011 will have a lot of offer to people interested in stereoscopic 3D products and solutions. IBC2011 takes place at the Amsterdam RAI Exhibition and Congress Centre from 8 – 13 September (Netherlands, Europe) with the conference part starting a day early than the exhibition part of the event. So it is almost about time for the event to start, with expected over 1300 exhibiting companies and about 50000 attendees.