EA CEO John Riccitiello has announced that Electronic Arts is planing to move away from stereo 3D games and go more towards social and online gaming. The reason he states in front of the company’s stockholders is that there are poor returns from these games as compared to other titles.
“We see really high returns in these markets and very poor returns focusing on 3D, so we are allocating our resources toward new innovations.”
“Frankly we have not seen a big uptake for 3D gaming. We have not seen a big uptake in 3D TVs in the home, at least not yet. We are not here trying to drive a market. We are here to react to what consumers are looking for.”
But don’t forget that in order to attract gamers you not only need to make a hit title game, but also ensure a proper stereoscopic 3D support, so that instead of gamers complaining all the time from very basic issues in stereo 3D mode they will be happy right from the start and spread the work to other fellow stereo 3D gamers about the game. This however is still a problem not only fro EA, but for most other game makers that want to implement stereoscopic 3D support and instead of attracting the stereo 3D gamers they are driving them away. Remember the fiasco that EA has with the hit title “Battlefield: Bad Company 2” it was constantly being fixed in terms of stereo 3D support, but the new patches broke other things that worked properly with the older ones.
A more recent example with a hit game title that should’ve been 3D-ready right from the start, from another developer, is the game “The Witcher 2: Assassins of Kings”. Instead of becoming a hit stereo 3D title it is getting a lot of bad feedback from gamers due to various issues in stereo 3D mode and patches for the game that are supposed to be fixing things are not doing what they should.
With such level of efforts (clearly not enough) from game developers to provide proper stereo 3D support and moving the focus from S3D PC gamers to the still not that much console 3D gamers I’m wondering what were game developers expecting. Probably the same thing that Hollywood wanted to do with 3D movie ticket sales, but you know, you cannot push higher sales of more expensive tickets for the 3D version of the movies and provide the viewers with crappy 2D to 3D conversion or bad quality movies and expect that to last forever. The entertainment industry should learn from their mistakes, but clearly they are not doing that and in the process they are hurting the 3D industry. Somebody has to drive the stereo 3D gaming market with a good example and not necessarily with the idea to make high profit in short time, but clearly this is not EA as apparently this has never been their intention.
Stereo 3D gamers are looking for quality games that work as they should in stereoscopic 3D mode and not for games that have a 3D logo and some kind of crappy stereo 3D support, because some game developer decided to profit a bit extra by advertising a game 3D-ready when it clearly is not. If a game developer does not understand this simple truth and does not follow what the customers actually demand in terms of stereo 3D support, then he has no right to complain from poor returns… it is as simple as that.
Tags:ea·EA 3D·electronic arts·Electronic Arts 3D·John Riccitiello·stereo 3d·stereo 3d gaming
Good news coming from EA about the upcoming First Person Shooter Crysis 2 that is expected to be available by the end of the year. During a press conference at E3 Expo Electronic Arts has announced that the game will support Stereoscopic 3D mode not only on the PC, but also in its console version available for Xbox 360 and PlayStation 3 and this probably means native S3D support built-in the game engine, as Xbox 360 still does not offer any official Stereo 3D support on console level, unlike the PS3 and PC. Unfortinately still not a lot of details are being disclosed, but we’ll probably get more details with the game nearing its official release date that still hasn’t been announced yet…
“At Crytek, we always strive to raise the technology bar. As the 3D revolution sweeps movies and television, we are excited to bring Crysis 2 to 3D, making it the first big action game to be available in true stereoscopic 3D,” said Cevat Yerli, CEO and President of Crytek. “The 3D experience represents a quantum leap in interactive entertainment. With all of the same story and action seen in the 2D version of the game, the 3D version adds another dimension of intensity and immersion to the action.”
Whether played in 3D or standard 2D, Crysis 2 drops players into a devastated New York in the midst of an attack by a frightening alien species. The alien enemies are armed with deadly weaponry and exceptional sensory abilities that test players’ skill and push them to the limit. These terrifying invaders stalk the streets of New York, leaving the streets in chaos and the skyline in flaming ruin. Surrounded by catastrophic destruction, players harness the superhuman abilities of the Nanosuit to level the playing field, becoming the ultimate weapon on a mission to save New York.
Now, considering the fact that first Crysis games was one of the most demanding titles for your hardware when it was first released, so we can expect to get the same from Crysis 2 too, especially when played in stereo 3D mode. And when talking about that I’m referencing the PC version of the game, as with the console versions it will most likely be a bit stripped down from advanced graphical effects and features in order to be able to provide good performance even in stereo 3D mode. So you better start thinking about upgrading your PCs CPU and GPU from now if they are not yet up to date… ;)
Tags:3d vision·crysis·crysis 2·crysis 2 3d·crysis 3d·crytek·ea·electronic arts·playstation 3·stereo 3d·stereo 3d game·xbox 360
3D Gaming Summit is the first conference that is nearly 100% dedicated to stereoscopic 3D gaming that will be taking place at the Hilton Los Angeles in Universal City on April 21st and 22nd (yes, that is next week!). Featuring top partners including NVIDIA, Sony, The S-3D Gaming Alliance, RealD, and more, it is a critical conference for all working in this industry or planning to start working in it as it is just starting to gain a momentum. Among the headline speakers for the 3D Gaming Summit are Mark Rein, Co-Founder of Epic Games, Jon Landau, Producer of Avatar, Alan Price, Studio CTO for Electronic Arts Canada, Jesse Stern, Writer of Call of Duty: Modern Warfare 2, and many more. So if you have the chance to go there you should not miss it and then be sorry later on…
“The video game industry needs to appreciate the business opportunity that this conference represents. Game developers that partner up with content-hungry display makers will benefit from customer awareness, competitive technology, and great gaming experiences. Customers need gaming content for their new 3D HDTVs… so who will have games to sell? Stay in the loop, be prepared, go to the conference,” said Neil Schneider, Executive Director of the non-profit S-3D Gaming Alliance (S3DGA).
As a part of the 3D Gaming Summit there will also be a meeting for the S3DGA members that will be held at 5PM on April 22nd. Have in mind that a 3D Gaming Summit registration is not required for S3DGA meeting attendance. S3DGA meeting speakers include Electronic Arts, Blitz Games Studios, Jon Peddie Research, and more. This will be a private members-only meeting due to limited space. Subject to S3DGA management approval, additional game developers and first time guests are welcome with some condition however.
– For more information about the 3D Gaming Summit event go here…
– If you need more details about the S3DGA members meeting it is here…
Tags:3d event·3d gaming·3d gaming event·3d gaming summit·avatar·blitz game studios·electronic arts·Epic Games·Jon Landau·jon peddie research·MArk Rein·nvidia·reald·s3dga·sony·the s3d gaming alliance