James Cameron has announced in a video that his movie Avatar will soon be made available on Blu-ray 3D available worldwide and not only as a bundle for Panasonic. There is not yet an official released date announced, but it should be no later than the holiday season this year, so the wait is almost over. And considering Avatar is one of the 3D movies that you should simply have on Blu-ray 3D in your collection this release will probably generate a lot of extra revenue for the franchise. Even now you can purchase Avatar on Blu-ray 3D off eBay for example, but at a premium price for a disc that was bundled with a Panasonic TV set.
Earlier this year the agreement for the exclusive distribution of Avatar on Blu-ray 3D with Panasonic has ended, so it was to be expected that the movie will be made available on Blu-ray 3D for worldwide distribution. The exclusive deal with Panasonic probably has helped a lot the company to promote and sell their 3D-capable products, much more than the competition that also had 3D movie bundles – movies with much less consumer interest and hype surrounding them. I personally bought a Panasonic 3D HDTV, but not because of the Avatar bundle and not with Avatar bundled – I just wanted a great 3D-capable TV set and I’ve got what I’ve wanted (VT20E). But I suppose many people considered going for Panasonic, because this way they could also watch Avatar at home in 3D, actually anyone here bought a Panasonic 3D HDTV because of the Avatar bundle?
Update: Apparently the wait is almost over as Avatar Blu-ray 3D Collector’s Edition will debut globally starting October 15th, the debut in North America is set for October 16th and it is already up for pre-order.
Panasonic has made available a special page, dedicated to providing James Cameron’s Preferred Settings for watching Avatar in 3D on a Panasonic 3D HDTV and these settings take advantage of the “Advanced (isfccc)” mode that the television sets have. This initiative is due to the fact that the company is bundling their line of Viera 3D-capable Plasma HDTVs along with a Blu-ray 3D version of the movie Avatar, an exclusive deal that probably will delay further the availability of the movie as a standalone product. And I’m curious if these settings are recommended just for watching Avatar, or they will be good for watching movies in general… I will have to try them and compare to the default THX settings for example when I start testing my new Panasonic VT20E HDTV, although I do not have Avatar on Blu-ray 3D yet ;)
Here are the recommended settings from James Cameron for Avatar 3D (for European TVs)…
Switch “Advanced (isfccc)” to ON.
Set the “Viewing Mode” to “Professional 1”.
Set the “Contrast” to “48”.
Set the “Colour” to “33”.
Set “White Balance” to the following values:
– Move the scale of “R-Gain” 10 times to the right.
– Move the scale of “G-Gain” 8 times to the left.
– Move the scale of “R-Cutoff” 2 times to the right.
– Move the scale of “B-Cutoff” 1 time to the right.
Set “Colour Management” to the following values:
– Move the scale of “R-Hue” 3 times to the right.
– Move the scale of “G-Hue” 4 times to the left.
– Move the scale of “R-Saturation” 3 times to the right.
– Move the scale of “G-Saturation” 11 times to the right.
– Move the scale of “B-Saturation” 8 times to the right.
Set “Gamma” to “2.4”.
Switch “24p Smooth Film” to OFF.
Switch “3D 24p Film Display” to OFF.
Avatar is getting geared up for it’s return in the 3D cinema theaters at the end of this month with a new Special Edition featuring more than eight additional minutes of never before seen footage. So if you haven’t seen Avatar enough times already the additional footage will be definitely worth watching the movie at least one more time. And if you are wondering why we still haven’t seen any Blu-ray 3D announcement about the movie availability, this is the reason… why get into the still limited number of home 3D viewers when you can make much more doing rerun in 3D cinemas. So it seems that we are going to keep waiting for the Blu-ray 3D version of the movie for quite some more time anyway, I for sure do plan to go and watch the Special Edition of Avatar if I can, and what about you?