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Only 2D Trailers of Movies Being Converted in 3D, but WHY?

November 29th, 2011 · 11 Comments · 3D Movies & Videos


Ok, we know that movie studios are totally ignoring all the millions of people that already have 3D HDTVs, 3D-equipped PCs, or event 3D-capable smartphones by not officially releasing stereoscopic 3D trailers for upcoming 3D movies online (with still very few exceptions). It seems that most of them don’t care about bringing these people in the cinema by showing them a glimpse at the 3D experience they have prepared for them in the movie theater, but at the same time they want to convince them to go and see a 3D movie by showing them a 2D trailer of that movie. Many 3D enthusiasts and 3D professionals are still wondering what is the stupid reason behind all of this and there could be a lot of these, some more reasonable, others not that much. For example the fact that a traditional 2D trailer with a lot of short and fast cuts does not work that well in stereo 3D, or that you need to find the right person for making a good 3D trailer, or the extra cost for making such a promotional material, or simply because you have crappy stereo 3D effects and want to cheat more people to go into the movie theater and get disappointed by the 3D effects they see. Who knows what it is exactly.

But why the hell you need to make only a 2D video trailer for an old blockbuster movie that you are going to be re-releasing converted in stereoscopic 3D? I mean you’ve seen the movie in 2D already, the whole movie and whether you liked it or not, there is no new footage in 2D that you can actually see in the “new trailer” and that video footage to make you go and see the converted to 3D version. Like in the case of the embedded official trailed for the Titanic in 3D that is coming on April 6th 2012, they could’ve just present the last part of the video with the text saying that Titanic is returning on April 6. But then again would millions of people watch an official trailer with just some text saying something that they’ve already read about, well the “new” 2D trailer for Titanic in 3D is here and millions have watched it already. But only talking about the movie in 3D even if it is by James Cameron himself probably won’t convince people that are not that big fans of the movie to go and watch it, for the movie fans however, 3D or not 3D they will surely watch it yet again, even probably multiple times. And one more thing, the original 2D version of the movie Titanic was a bit over 3 hours long (194 minutes to be exact) and going to see a 2D to 3D conversion that is over three hours might be a bit of a challenge for a lot of people. Watching a 3D movie like Avatar that is almost three hours long is one thing, but watching a converted to 3D movie like Titanic would be for over 3 hours, can turn out to be a big problem for a lot of people that are still fairly new to 3D and you can expect a lot of these… and if the 3D conversion is not at its best, then who knows.

Anyway, back on the 3D trailers thing. The problem is that it is not just one hit movie like Titanic, others are doing the same by pushing out “new” 2D trailers that contain no clue or information, let alone a glimpse of the experience that awaits the viewers when they go to the movie theaters to see the 3D conversion. And with all the negative media coverage that 3D conversions are still getting (some crappy ones fully deserve it) it may be quite hard to convince people that are not sure if they want to go and watch the new 3D return of a movie they liked a lot in 2D some years ago. Of course releasing a 3D trailer could be a double edged knife, because if you’ve done a crappy job with the 3D conversion or even with the trailer in 3D you can actually drive away viewers instead to attract their attention. So are movie studios too afraid not to mes up, or it is all about the money and they don’t care about the viewers as long as the numbers are satisfactory in the end… what do you think?

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