James Cameron has announced in a video that his movie Avatar will soon be made available on Blu-ray 3D available worldwide and not only as a bundle for Panasonic. There is not yet an official released date announced, but it should be no later than the holiday season this year, so the wait is almost over. And considering Avatar is one of the 3D movies that you should simply have on Blu-ray 3D in your collection this release will probably generate a lot of extra revenue for the franchise. Even now you can purchase Avatar on Blu-ray 3D off eBay for example, but at a premium price for a disc that was bundled with a Panasonic TV set.
Earlier this year the agreement for the exclusive distribution of Avatar on Blu-ray 3D with Panasonic has ended, so it was to be expected that the movie will be made available on Blu-ray 3D for worldwide distribution. The exclusive deal with Panasonic probably has helped a lot the company to promote and sell their 3D-capable products, much more than the competition that also had 3D movie bundles – movies with much less consumer interest and hype surrounding them. I personally bought a Panasonic 3D HDTV, but not because of the Avatar bundle and not with Avatar bundled – I just wanted a great 3D-capable TV set and I’ve got what I’ve wanted (VT20E). But I suppose many people considered going for Panasonic, because this way they could also watch Avatar at home in 3D, actually anyone here bought a Panasonic 3D HDTV because of the Avatar bundle?
Update: Apparently the wait is almost over as Avatar Blu-ray 3D Collector’s Edition will debut globally starting October 15th, the debut in North America is set for October 16th and it is already up for pre-order.