NBC Olympics and Panasonic Corporation of North America have announced that the 3D coverage of the Olympic Games in London, starting in a few days (27th of July), will be available to subscribers of MVPD’s (multichannel video programming distributors) representing nearly 80% of U.S. TV households. The daily 3D programming, which will be shown on next-day delay (due to the time difference), will be carried by many cable, satellite and telco providers such as such as Armstrong, AT&T, Blue Ridge, Bright House Networks, Cablevision, Comcast, Cox Communications, DIRECTV, Insight, Mediacom, RCN, Suddenlink, Time Warner Cable, Verizon, and WideOpen West.
“We are pleased that nearly 80 percent of U.S. TV households will receive the incomparable clarity and performance of the first-ever 3D production of the Olympic Games,” said Joseph M. Taylor, Chairman & CEO, Panasonic Corporation of North America. “Panasonic’s 3D technology and NBC Olympics’ superb, moment-by-moment coverage of the Games will make the events more engaging to viewers as they watch their favorite athletes compete.”
The 3D broadcasts will be produced by Olympic Broadcasting Services (OBS) and will include some of the most-anticipated events of the Games, including:
- Opening and Closing Ceremonies
- Men’s and Women’s gymnastics
- Extensive coverage from the Aquatic Center, including both diving and swimming
- Bicycle racing (cycling) from the Velodrome
- Full coverage of track & field from the Olympic Stadium
NBC Olympics will provide 12 hours of U.S.-oriented 3D programming every day, introduced by Bob Costas and featuring both competitive highlights from the previous day as well as the best moments of the Games to-date. Olympic Broadcasting Services will capture the Games using Panasonic’s 3D production technologies and fully-integrated twin-lens Full HD 3D camera recorder products.
Now, with all that said, 80% of the US household having access to the 3D coverage of the London 2012 Olympic Games does not mean that all of them will be watching the Olympic Games in stereoscopic 3D format. The simple reason for being that a much lower percentage of the covered households already have 3D-capable displays to watch the content in 3D on. Still the fact that the Olympic Games will be broadcasted in 3D could be a reason for a lot of people to finally jump on the 3D bandwagon, or at least that is what companies like Panasonic probably hope to achieve. So far there has been a lot of effort put on promoting sports in 3D as a driving force for 3D HDTV adoption, though that hasn’t proven very successful, but still the hopes for the Olympic Games are quite high… we’ll have to wait at least until the finish of the games to see the results.