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LG Electronics 3D Projection Mapping on a Building Event Fails

June 25th, 2011 · 9 Comments · General 3D News


3D Projection Mapping on a building such as the one of the theater on the video can turn out great if everything is working as it should, making the big crowd happy and impressed by what they are seeing. This time however the specific event, organized by LG Electronics, as a part for their ongoing Cinema 3D TV marketing campaigns has failed quite bad due to technical problems and thus leaving a lot of people unhappy. And even if they’ve managed to make it work properly more than one hour after the failure, most of the people have already left. I was really disappointed how LG Electronics failed with that whole event, especially considering the fact that this was the first large scale 3D projection mapping on a building done in my country. Promoting 3D technology in such a way is not a good thing at all…

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9 responses so far ↓

  • 1 Cafuddled // Jun 25, 2011 at 12:49

    It’s a shame, you would have thought they would have went through many run-through’s just to make sure it was all rock solid. One thing I have learned is never to trust your hardware or software to do something it’s meant to do, as it will normally let you down.

  • 2 vesper8 // Jun 25, 2011 at 20:51

    haha darn.. it was looking pretty awesome and impressive.. but i guess that system didn’t have enough GPUs in octoquad SLI to handle those videos ;p

  • 3 Wikibear // Jun 26, 2011 at 00:20

    Shit happens sometimes. :)

  • 4 Lisa // Jun 27, 2011 at 15:12

    Technical problems arise in all situations, so need to rectify each before executing any event.

  • 5 icpart // Jul 7, 2011 at 20:11

    Haha. This is possible only in Bulgaria, unfortunately.
    You can hear in 4:24 “CPU is too slow!” in Bulgarian.

  • 6 Ahmad // Jul 10, 2011 at 00:30

    But the LG Electronics made from Korean.

    Look at http://en.wikipedia.org/wiki/LG_Electronics

  • 7 Harold Baize // Jul 13, 2011 at 00:09

    I’m confused. Was it stereoscopic? If so how?

  • 8 Klaus // Jul 14, 2011 at 00:37

    The sign “3D” is not always connected to stereoscopic pictures or video, but that does not bother public relations managers at all…

  • 9 Robert // Dec 8, 2011 at 02:16

    They where using a computer with some version of Windows. It was easy to fix, just reboot and start from Zero again.

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