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The British Newspaper the Sun will Also Have a 3D Issue in June

April 28th, 2010 · 4 Comments · General 3D News


It seems that another newspaper is going to have a complete 3D print issue coming, of course with anaglyph images and paper glasses provided. The idea of the British tabloid newspaper the Sun is to have all the materials in anaglyph 3D and all the ads if possible, but as they require higher advertising fee for 3D ads they may not succeed to get every ad in 3D. The 3D edition of the Sun will be published on June 5th and will have a bigger circulation number because of being 3D with the expectations to generate bigger interest from the readers. This of course is possible since this will actually be the first newspaper printed in 3D in England (we already have a Polish and a Belgian 3D newspapers), so with the huge interest in everything 3D it should turn out as a quite good promotion. Although I’m not a big fan of anaglyph stereo 3D, it is still the cheapest solution that is possible to be implemented on printed paper. And even if it might not be so attractive for people that have 3D Vision or other better stereo 3D solutions it still should help to get more attention from the general public that may be experiencing stereo 3D for the first time and for them even anaglyph should be Ok. We actually need more and more such initiatives to drive the public interest into 3D and help speed up the adoption of different 3D solutions and in turn to get more and more 3D content available…

To visit the official website of the British tabloid newspaper the Sun…


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4 responses so far ↓

  • 1 Rhialto // Apr 28, 2010 at 19:19

    “”public that may be experiencing stereo 3D for the first time and for them even anaglyph should be Ok.””

    Wrong! Many are aware of the current 3D buzz everywhere and for many this will be the 1st try at 3D and a few will think it’s not that good while it has nothing to do with the current 3D wave. I hope a notice will be written that the Anaglyph experience is far from the 3D everyone is talking about.

    I don’t think it’s a good move from The Sun… like a few they want to profit of the 3D current success and they will only harm a few neophyte and slowdown the adoption.

  • 2 Bloody // Apr 28, 2010 at 19:30

    Rhialto, at the current level of technology you cannot get anything else than anaglyph on print… so people should not expect too much from it anyway. But it is a good thing to get the attention of the general public and to make them look for other/better 3D solutions like what they can get on PC with 3D Vision or a 3D TV etc. Of course everyone wants to profit from the 3D craze and we kind of need that in order for the 3D technologies to become more widely adopted, otherwise we are not going to get more 3D content like it is at the moment.

  • 3 craylon // Apr 28, 2010 at 21:48

    ummmhh, I have to agree with Rhialto on this one.

    Anaglyph 3D is something that the SUN could have done 10years ago. Doing it now is just cashing on the hype and potentially harmful.
    High quality 3D cinemas pushing into the smaller cities even as we speak and (at leas in some parts) the big electronic markets starting to showcase 3D TVs. That level of quality should be the first contact with 3D and not some cheap gimmick.

  • 4 Ian Huntly // Jun 24, 2010 at 12:39

    At age 70 I try to find things to keep me out of mischief.

    In 2009 I decided to write a website in 3D to commemorate the Honda motorcycle first entry into the Isle of Man TT Races oin 1959 when 3D supplements appeared in papers, comics and magazines.

    These 3D photos I took can be printed and can make a nice book about the TT in 3D

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